Each Person Joins East of England Ambulance Service to Celebrate Frontline Excellence

The East of England Ambulance Service NHS Trust (EEAST) has launched a pilot scheme with employee benefits provider Each Person to help ensure their 5,000 workers feel valued for their dedication to the NHS. This initiative aims to boost employee experience and improve staff retention by placing greater emphasis on everyday recognition and wellbeing.

EEAST has teamed up with Each Person to provide a central hub for recognition programmes as well as the service’s employee benefits, aiming to simplify the administration of workplace perks for both staff and employers.  

The number of leavers in the NHS has reached its lowest level in a decade¹, following a two-year intervention plan designed to improve staff retention across the service. Coined the NHS People Promise, the initiative aims to improve the working environment for all NHS staff².

As part of this people-first strategy, the NHS identified staff recognition as a key factor in improving retention and morale³. In line with this sentiment, EEAST’s partnership with Each Person will deliver an intuitive peer-to-peer recognition tool to their people. This will not only enable the service to show their gratitude for their employees regularly but also allow their employees to recognise one another.

As part of the launch, EEAST will introduce bespoke Ecards tailored to their Living Our Values campaign, ensuring everyday appreciation is aligned with the core behaviours they champion across the organisation.  

EEAST noted the difficulty in acknowledging the work of paramedic staff, who work in the field away from a desk and the internal systems that other employees use. They hope that this collaboration will give everyone the opportunity to recognise one another and view their awards through Each Person’s mobile app.

According to the NHS Staff Recognition Framework, around half of NHS employees feel under-appreciated for their work³. EEAST’s move to centralise employee benefits for their people, aims to remind them that they are valued for their dedication.  

The platform will also support formal recognition through a range of organisational awards, including the Stork Awards, Discharged Alive Awards, Positive Outcome Awards, and Newly Qualified Dispatchers Award, all of which celebrate outstanding contributions in frontline paramedic roles. This dual approach enables EEAST to embed gratitude into both day-to-day interactions and major career milestones.

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References

1. NHS England (2025, March 4). Staff leaving the NHS among lowest in over a decade. Retrieved from https://www.england.nhs.uk/2025/03/staff-leaving-the-nhs-among-lowest-in-over-a-decade/

2. NHS England. Our NHS People Promise. Retrieved from https://www.england.nhs.uk/our-nhs-people/online-version/lfaop/our-nhs-people-promise/

3. NHS England (2023, October 12). NHS Staff Recognition Framework. Retrieved from https://www.england.nhs.uk/long-read/staff-recognition-framework/

About Each Person

Each Person provides an adaptable solution to improve employees’ financial, mental and physical wellbeing through a customisable benefits package and innovative rewards and recognition tool.  

Our program is one-of-a-kind and offers employees a whole host of perks including:  

• The highest cashback levels available

• Effortless employee recognition with Ecards, nominations, employee vouchers and automated milestones

• Exclusive savings with the Each Person Diesel Card, with up to 30p off per litre.

• Effortless support for eco projects

• A huge range of salary deduction schemes on essentials such as electric vehicles, holidays, cycle2work and more

• An unbeatable EAP, as low as 25p per employee, which includes 24/7 confidential counselling

• Employees can now access a wide range of insurance options funded by their employer, paid personally, or deducted straight from their salary.

Choosing Each Person not only saves your people money, but also allows you to ensure they feel valued, all while positively impacting the planet.

For additional information, please contact Jessica Crawford, PR Executive, at j.crawford@eachperson.com or Shane Sullivan, Head of Partnerships & Sales, at s.sullivan@eachperson.com.

About East of England Ambulance Service NHS Trust

The East of England Ambulance Service NHS Trust (EEAST) provides emergency care, patient transport, and integrated urgent services to over 6.2 million people across six counties: Bedfordshire, Cambridgeshire, Essex, Hertfordshire, Norfolk, and Suffolk. With over 5,000 dedicated staff and hundreds of volunteers, EEAST responds to more than one million emergency calls each year, working tirelessly to deliver safe, high-quality care when it matters most.  

In addition to frontline ambulance response, the Trust offers a range of vital services including NHS 111 clinical support, community first responder programmes, and non-emergency patient transport. EEAST is committed to innovation, clinical excellence, and supporting its people through a culture rooted in compassion, inclusivity, and respect. By championing initiatives that improve staff wellbeing and patient outcomes, EEAST continues to evolve as a key pillar of urgent and emergency healthcare across the East of England.