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company values
5 Oct 2021

How To Come Up With Company Values

Company values are the core values or standards that guide your business. Your values sum up what your business stands for, which can help attract business through emotion. Additionally, they influence your company culture and drive how and why you do things. Studies have shown that 58% of companies with clearly defined company values experienced growth of over 10%, compared to the companies that don’t determine their values.

Examples of Company Values:

  • Integrity
  • Commitment to customers
  • Honesty
  • Innovation
  • Teamwork
  • Quality
  • Trust

We’ve put together some manageable and straightforward ways to discover company values and generate a culture around them.

Communicate With Your Team

When coming up with values, it is essential to listen, collaborate and work as a team to collaborate on ideas. Having an open mind and listening to others is fundamental. Furthermore, encouraging employees to express their beliefs on your company culture will help. It is crucial to think about what sets your company apart. Then you can concentrate on bringing those aspects to light. In doing so, you will attract the right employees and customers.

Take Inspiration From Companies You Admire

If you are looking for some inspiration when coming up with your company values, try looking at the values of companies within a similar industry. Alternatively, ones who’ve achieved the kind of goals you’re striving to accomplish. However, remember that your values need to be unique to your company.

Ask For Feedback to Promote Values

To keep your values aligned with your company’s mission and goals, you must frequently re-evaluate them. The easiest way to do this is by asking your employees for feedback. For example, you can send frequent surveys which give your team members a voice. Once you and your team have come up with your values, they need to be visible. When values are visible, it’s a reminder of what you stand for.

Recognise and Reward Company Values

One of the easiest ways to demonstrate values to your employees is with an employee recognition programme. Therefore, employees are encouraged to thank and recognise their colleagues for behaviours and actions that support their values and objectives. 

Each Person is an employee reward scheme that ensures employees feel appreciated and valued. We help businesses provide perks at work for their employees by showing them appreciation positively and engagingly.

Ecards are a fantastic way to send a motivating message to a colleague and say thank you for your hard work. Each Person Ecards can be personalised to meet your company’s branding and ethos, making it all the more personal. Alternatively, we offer employee vouchers that people can use across a range of online retailers.

To find out more about how Each Person can improve your rewards and recognition scheme, visit or contact us at

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