The world’s second-largest clothing retailer H&M has launched The ‘One/Second/Suit’ campaign in a bid to help job seekers with an interview outfit that will make them feel comfortable and ready to show off their skills. The clothing retailer allows people to rent its suits for 24 hours. H&M first launched its suit-rental service in the UK on the 15th of April 2021 and plans to offer the same service in the US in May 2021.
The suit campaign focuses on the insight that first impressions make a difference in job interviews. The company wants young people looking to land employment to benefit from the initiative.
“Job interviews can be a nerve-wracking experience, but we believe nothing should hold you back, least of all what you wear. The One/Second/Suit is ready-to-wear confidence. A signal to the world and a reminder to yourself that you’ve got what it takes.”
H&M head of marketing and communications
The campaign is reportedly part of a larger, sustainability-focused effort by H&M which launched a “conscious collection” in 2012. As part of its bid to become more eco-friendly, H&M has set a target of achieving 100 percent recycled or other sustainably sourced materials by 2030, along with the ambitious goal of becoming climate positive by 2040.
In February, H&M became the first-ever fashion retailer to sell a dress made from a fabric that is 100 percent recycled cotton. They have also launched a new in-store recycling system called Looop, which allows customers to bring in their old clothing and see it transformed into something new.
H&M is a clear leader in climate change within the fast retailer industry. The retailer has already achieved 96% use of renewable energy compared to 78% in 2015. H&M claim they aim to reduce electricity consumption and to use only renewable energy by 2040 and are continuing to take steps in the fight to tackle climate change.
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